Direct TV

DISH Network Satellite Fails

March 15, 2008


DISH Network was dealt a blow today as their newest satellite, the AMC-14, failed to reach geosynchronous transfer orbit. While SES Americom is the actual owner of the satellite, DISH Network was planning on leasing use of the bird to expand HD offerings for its customers.

International Launch Services, or ILS, reported the “anomaly” on its website earlier today. Apparently, the launch went off as planned and completed the first burn. The second burn, however, failed to complete, and the Lockheed Martin built satellite did not reach its targeted orbit.

While AMC-14 was not destroyed, and there may be options on getting some service out of the satellite, it still hurts DISH Network in several ways. DISH Network will mainly feel the pain if it cannot expand its HD offerings, and soon. The company predicted having 100 national HD channels and 100 local HD markets by year end. Much of that was predicated on adding about 10 local HD markets a month once AMC-14 was operational. With the satellite at best delayed, and at worst useless, Dish will be hamstrung even further in competing with DIRECTV.

DIRECTV has its own satellite going up on Monday, March 17th. If all goes well, they expect their HD capacity to rise to near 150 national channels by year end. Already bloodied in the HD war, DISH faces a potential knockout punch in the months ahead.

Bookmark and Share

No related posts.

Leave a Comment

{ 2 trackbacks }

Previous post:

Next post: